Talk - Enabling: Digital Development in the Arts Event
Liz was asked to run a workshop on behalf of Bolton Council, for the third #Enbaol event on February 21st 2012 on Engaging and Effective Online Promotions. Heads of departments, project workers and freelancers from local arts based organisations and projects, attended to network and learn new skills and tools to help their digital development.
The links to the useful websites and tools can be found at http://bit.ly/zwIRSb and the slides from the presentation are here for download from the link at the bottom of this page.
The evaluation from EventsNorthern is now up from the event and can be found here - http://www.eventsnorthern.co.uk/pages/38/enabling_digital_development_in...
There are also photos by Andy Whitehead Photography here - http://www.enabol.andywhiteheadphotography.com/
Reflection on Impact
On reflection the event seemed to be a huge success. Liz has bumped into people who attended the day, since the event in Feburary and has had a great response. Attendees came away from the day, some even following up the next day on topics they wanted to learn more about, with a renewed interest in how they can intergrate digital and online media into the existing work they do. It was also a fantastic day for networking and meeting other like-minded people, struggling with some of the same issues and questions. The main ones being - how can we afford to use online and digital media when we have limited staff and resources, which are right for us, and why should we bother.
Hopefully the #enabol event answered some, if not all of these questions for the participants. Liz concluded, "We are all aware that there isn't enough time in the day, to just spend it in an online world; but we need to focus on which online tools are suitable for us, and our service users and/or clients, and focus on trying to utilise them a little each day. Otherwise organisations at the top of their game in their sector/industry will fall behind because someone more actively online and with bigger exposure is at 'front-of-mind' first."
Liz ran "Workshop B" at the event, here's the workshop info...
Making your Online Promotions Effective and Engaging
This session covers how to write and present effective, interesting and engaging content for your online media. Within
the hour we will also look at some of the top free resources available to share and promote your content, how to choose
which are right for you, and how to monitor your impact online. Ultimately, enabling better relationships with your
audiences and stakeholders in a more efficient way. Providing lots of food for thought and helpful links to take away, why
would you want to miss out?
Here's some of the introduction to the day from the website...
In the current changing economic climate it is important for organisations in the third sector, social enterprise and the creative industries to be equipped with the knowledge needed to ensure they are able to keep up with fast moving digital development, whether using new technology to support promotion, income generation, protect intellectual property rights or to offer something new and innovative to clients.
We know it’s difficult for businesses faced with the constant development of digital technologies and the decrease in cultural grant and government funding to prioritise direction and stay ahead of the game. So, Bolton Council Arts Development service are holding a series of enabling events designed to equip artists, the third sector and creative industries with the knowledge to help inform decision-making and development in the future.
‘Enabling: Digital Development in the Arts’ can help your business get a grip on digital technology.
Biography for the event
Liz Hardwick, Freelance Community/Online/Broadcast Media Producer and Trainer, www.lizhardwick.co.uk
Liz works as a freelancer in Community, Online and Broadcast Media as a Producer and Trainer; and has held the post of Station Manager/Technician for a full time community radio station for over 6 years, working for community arts charity Your Prescap.
She has a variety of relevant qualifications and experience and likes to support the community where she can, volunteering a lot of her time with a variety of arty/techie groups including regular social media surgeries. As well as the technical side of things, Liz also enjoys working with a diverse range of people with differing learning styles and levels. Liz is a self-confessed geek and is an audio, visual & digital artist. She is part of Manchester Girl Geeks http://www.manchestergirlgeeks.com, Lancashire Artists Network http://www.lanarts.org and is organiser and founder of Plug-In Lancashire http://www.plug-in-lancashire.co.uk. These are all non-for-profit groups and are run on a voluntary basis. Liz understands the struggles and stresses that come with running an NPO and can help put systems in place, to make processes as easy and clear as possible for all involved.
For more information on Liz and examples of previous clients and projects go to http://www.lizhardwick.co.uk.
More information at http://enablingdigitaldevelopment.eventbrite.co.uk/ or follow the hashtag #enabol